What GTM engineering actually is, and what it is not
A working definition of GTM engineering, the three ways the term gets misused, and four questions that tell you whether someone is actually doing the work.
Inzichten: praktijknotities over GTM engineering en greenfield marktentree
Werknotities uit lopende marktentree-trajecten: wat er getest wordt, wat de reacties leren, wat contact met echte kopers overleeft. Gepubliceerd wanneer er een standpunt is dat je tijd waard is, niet volgens een contentkalender.
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What to do before your first sales hire in a new market
A salesperson multiplies what already exists, and so does the SDR who follows. In a new market nothing exists yet. The full sequencing argument for validation before your first commercial hire.
Outbound in 2026: what died, what survives
The volume era of outbound is over and it is not coming back. What stopped working after 2024, why it broke, and what evidence-led outbound looks like now.
Alle artikelen
What GTM engineering actually is, and what it is not
A working definition of GTM engineering, the three ways the term gets misused, and four questions that tell you whether someone is actually doing the work.
What to do before your first sales hire in a new market
A salesperson multiplies what already exists, and so does the SDR who follows. In a new market nothing exists yet. The full sequencing argument for validation before your first commercial hire.
Outbound in 2026: what died, what survives
The volume era of outbound is over and it is not coming back. What stopped working after 2024, why it broke, and what evidence-led outbound looks like now.
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