Work with us

The Greenfield Outbound Sprint

The primary engagement. 6 to 12 weeks, from hypothesis to validated engine.

What happens: we pick the narrowest beachhead worth winning, build a signal-based account list, write the positioning brief, and run small-batch campaigns of 50 to 150 accounts with a weekly learning loop. The full method is on the Methodology page.

What you hold at handoff: conversations underway, first awareness among right-fit accounts, a warm account base, the commercial IP (playbook, learning record, interaction history), and a clear read on whether this market deserves more.

Market Presence

Traction fades if you go silent. After the sprint, Market Presence keeps the engine running at lower intensity: nurture and follow-ups with the engaged accounts, fresh signal monitoring, top-of-mind touches that keep you present while buyers' timing turns.

It runs until you hire or expand. Whoever you bring in inherits a warm market and a working playbook instead of a blank map.

Fractional GTM advisory

For teams that have the hands but want the judgment: advisory on beachhead choice, positioning, and outbound design. A few hours a month, senior counsel only. If you need the engine built and run, that is the sprint.

What it asks of you

Three things. One hour per week from the founder or whoever owns the new market. Access to product knowledge and your existing customer evidence. And the willingness to let the data kill a bad hypothesis, including the ones we like.

How we measure a sprint

Against four things at once: traction signals, assets delivered, decision quality, and qualified meetings. Never meetings alone.

If you only want booked meetings and nothing else, a meetings vendor is cheaper than me. This work is for companies that want the market, not just the calendar slots.

Who this is for, and who it isn't

For companies entering a market they have not sold into before: a new country, a new vertical, or a new segment. Most clients are SMEs, but the gate is the move, not your industry or your headcount. A software company entering the Nordics fits. So does a manufacturer, a food brand, or a services firm crossing into the Benelux. And so does a local SME pushing into a new segment in its own market.

Not for companies with an established local sales team in the target market: you need management, not validation. Not for products still searching for first product-market fit anywhere: validate the product before the market. Not for founders who cannot commit the weekly hour: the engine needs your knowledge to learn.

How commercials work

The structure flexes with risk: project setup, monthly retainer, or a hybrid of the two. No public price list, because the right structure depends on your market, your evidence, and your timeline. The call covers numbers.